Aire is what Sproviero would call a big display
family. We recommend seeing its user's guid
After his success with Reina, Sproviero comes out
with this big family of 7 members: Each of them
loaded with lots of sophisticated ligatures,
alternates and the entire cyrillic alphabet.
The overall impression that the font gives
is lightness and delicateness; that�s the reason
the designer chose to call it Aire, or Air, in
English. "Aire was somehow having a rest from my
fat face Reina [...] It started as a really thin
style of Reina, but it rapidly migrated from it
and grew up alone. And how it grew..."
The inspiration came from his own past
creations: �The heavy strokes of Reina were
shouting for a more delicate thing. Something more
feminine. More fragile. Something which had a lot
of elegance and fresh air inside�.
Aire responds to this: Sproviero found that
many of the typefaces of nowadays which are used
for headlines (best known as display fonts) have
almost always just one, maybe two weight styles.
This was his opportunity to try something new.
Aire makes it easier for the user to generate
different levels/layers of communication thanks to
its variety of styles. With this font you can
solve entire decorative pieces of design with just
one font, and that was the aim of it.
Aire was designed to be playful yet formal:
While none of its alternates are activated it can
be useful for short to medium length texts; and
when the user chooses to make use of its open-type
decorative glyphs, it can be useful for headlines
with dazzling results.
On March of 2012, Aire was chosen to be part
of the most important exhibition of typography in
Latinoamerica: Tipos Latinos 2012.
TECHNICAL
Aire is a family with many members. In
total, the user can choose between almost 6,000
(!) glyphs (1,000 per style). Each member has
variants inside, which are open-type programmed:
The user decides which glyph to alternate,
equalizing the amount of decoration wanted. Every
decorative glyph has its weight adjusted to the
style it belongs to.
Exclusively for decoration, Aire Fleurons
Pro is an open-type programmed set of ornaments.
And last but not least, remember Aire is
delicate. What�s my point? It is not recommended
to activate all the alternates at the same time.
It is typo-scientifically proved: A maximum of 3
or 4 alternates per word would be more than
enough.